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| Digital Signage: What It
Is & Why You Need It |
Whether
you call it Digital Signage, Narrowcasting, Digital
In-Store Merchandising, or Electronic Billboards, it's
the fastest growing segment of the digital display industry.
Simply put, Digital signage creates a much more dynamic
presentation to your customers and end-users. The use
of Plasma or LCD displays, Video Walls and Projection
Systems presents your message, sales event and products
in a dynamic, compelling format that's just not possible
with traditional signage.
Few communications mediums are growing as rapidly as
Digital signage. Sectors as diverse as Airports, Hotels,
Shopping Centers, Theaters, Non-Profits Organizations,
and even Corporate Boardrooms are embracing this technology
for several important reasons:
- The visual and sound presentation of Digital
signage is far superior to traditional TV or static
messaging, creating a very high definition presentation
to which viewers respond enthusiastically.
- Digital signage presentations can include diverse
messages simultaneously, ranging from video, audio,
text and animation, and can do so in an interactive
or self-cycling format.
- Digital signage content can be managed effortlessly
and quickly, either on site or from a remote location,
enabling instant changes to pricing, images, or information.
- Digital signage can deliver multiple messages
at once. You can feature a major Sale item, highlight
local news, weather and sports headlines, and promote
an upcoming event all at the same time.
- Digital signage can be integrated into a broad
range of formats and can be broadcast to a single unit
or to a multi-unit network with unique programming in
each location.
The benefits and economics of Digital Signage are significant,
and growing.
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Hospital Communication
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Campus Information
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Retail Promotions
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Community Center
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Bank/Credit Unions
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Hospitality/Restaurant
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Automobile Dealers
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For further information on Digital Signage and the advantages
and opportunities it can provide your business or organization,
contact PL DIRECT at solutions@pldirect.com
or call Toll Free 866.882.3580.
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